Archive for September, 2007

Segmenting web platforms

Web as a platform is an interesting topic for most people in the software industry. Marc Andreessen (Ning) recently made an attempt to classify this platform in his post The three kinds of platforms you meet on the Internet. In the follow up analysis posted by Josh on ReadWriteWeb Platforms on the Web are Platforms on a Platform, this classification and value of different platform levels is questioned. Before I state my views on this, let me capture Mark’s classification in a summary below:

L1 platform. Loosely coupled REST/SOAP based API integration. Example: Flickr API.

L2 platform. More deeper integration of developer’s application injecting into the platform UI. Example: Facebook API.

L3 platform. A runtime that hosts developer code. Example: Ning.

Marc’s argument that L3 platform are the best, is certainly questionable and Josh makes points in this line. While a scalable web platform with Social Networking API is a powerful one, expecting others to bring their users and user data to your hosted platform is not in the best interest of the company/group that wants to add those features to an existing site/application.

A better solution could be a add-on social networking platform with API which the company/group can co-host and integrate. They get to keep their users and user data and can achieve better integration.

This is like a “Web 2.0 Application Server” as shown in the picture below. Deployed alongside the current Web 1.0 website and can provide social networking features overlayed on top of it.

web122.jpeg

Would this be more acceptable to those currently on using web as a Web1.0 platform and would like to add social networking among their users (use web as a Web2.0 platform)?
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Yahoo! acquires Zimbra

Today Yahoo has announced acquisition of Zimbra. This is great news. Zimbra was a brilliant team with very good product. With Yahoo owning Zimbra, the product will have greater reach. Zimbra had an offline client, it will be interesting to see if Yahoo mail will have an offline version. Offline and desktop-web integration technologies will see increasing usage over coming years. Watch for Dekoh developer release soon :) .

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Desktop integration increases user interaction

An active internet user may voluntarily visit up to 15 websites like email, social networks, shopping sites, online banking etc. However, the number of services and interests of a person is much higher. Typically, what gets attention and a visit to a web site is the current interest (momentary). The reason why it is difficult to get a daily dose of all interests on the web is because, web works in a request-response mode. You type a URL or click on a link to visit the website and access the services. The moment you close the browser or go to a different site, there is no way the website can interact with you.

Desktop integration helps websites and consumer brands increase interaction with the user and offer valuable and timely alerts that can benefit the user. As long as the user has control on receiving such alerts and these widgets don’t mess up the computer (desktop icon, startup program, tray icon etc.), it serves a great purpose for the user. These widgets act as agents on behalf of the user to filter content and bring useful information periodically.
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