We have been working on a social sharing platform that brings the desktop and web closer, there by making it easy for users to share ‘Objects’ off their desktop. Our experience mirrors what is outlined in this presentation.
1. Make the platform valuable to the user on its own. Things that user can do even before starting to share. Urge the user to do more with objects.
2. Analyze every aspect of sharing – the natural reasons for sharing, the sharing experience best for both parties, granularity and control on objects and people groups, lowering barriers to sharing, etc.
3. Viral is natural side-effect, just enable it at the right places in the product.
SlideShare … excellent product.