Designing for Social Sharing

Excellent presentation on “Designing for Social Sharing” by Rashmi Sinha

We have been working on a social sharing platform that brings the desktop and web closer, there by making it easy for users to share ‘Objects’ off their desktop. Our experience mirrors what is outlined in this presentation.

1. Make the platform valuable to the user on its own. Things that user can do even before starting to share. Urge the user to do more with objects.

2. Analyze every aspect of sharing – the natural reasons for sharing, the sharing experience best for both parties, granularity and control on objects and people groups, lowering barriers to sharing, etc.

3. Viral is natural side-effect, just enable it at the right places in the product.

SlideShare … excellent product.

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1 Comment »

  1. Raj said

    Hi! Stumbled upon your blog through Ramesh’ blog. Welcome to the blogosphere! Looking forward to hearing your view points on S/W development and your experiences with building Pramati.

    Regards,
    Raj

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