Desktop integration increases user interaction

An active internet user may voluntarily visit up to 15 websites like email, social networks, shopping sites, online banking etc. However, the number of services and interests of a person is much higher. Typically, what gets attention and a visit to a web site is the current interest (momentary). The reason why it is difficult to get a daily dose of all interests on the web is because, web works in a request-response mode. You type a URL or click on a link to visit the website and access the services. The moment you close the browser or go to a different site, there is no way the website can interact with you.

Desktop integration helps websites and consumer brands increase interaction with the user and offer valuable and timely alerts that can benefit the user. As long as the user has control on receiving such alerts and these widgets don’t mess up the computer (desktop icon, startup program, tray icon etc.), it serves a great purpose for the user. These widgets act as agents on behalf of the user to filter content and bring useful information periodically.
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2 Comments »

  1. Krishna Guda said

    I appreciate your Desktop Integration fundaa. we may need to push this really hard to get them listening…more loud mouths…eh?

  2. Wonderful! Your posting has opened a window on what I have been thinking. In the same scenario which you described – “… user visiting multiple websites…” I was seeing a clear gap for the users to keep themselves updated as to what happened to their postings/comments and how the world is reacting to them. With desktop integration I can always keep a tab on whats been posted by me in various sites as well as keep getting information on reactions from others to my posts without me having to visit those sites. Currently trying to work on a software which will help web 2.0 users to actually be in control of their content. Also trying to help bring up something I call Phone Blogging. Cheers.
    BTW, I was at the BarCamp in Hyderabad recently where you spoke on entrepreneurship. Your speech was an eye-opener. And wonderful Blog. I just started something recently. Hope I will make it something useful to others. http://cntrln.blogspot.com/ . Thanks.

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